EB and Co.

From Store Opening to Sold Out

EB and Co. hired PLAINSCOAST to open the brand’s first store. We carefully curated a three-tiered approach that included local press, influencer marketing and experiential elements, and curated a top-tier guest list for a VIP pre-launch event.

Our media, influencer and event efforts helped generate an overwhelming social media response, which included 400+ posts in a single week and 1,000+ new Instagram followers. Sales for EB and Co. exceeded goals, and in a single day of our event, resulted in sales five times higher than the brand’s greatest sales day in their previous seven years in business.

To capitalize on the overwhelming success of the store launch (where product sold out within four hours of launch), EB and Co. partners with us for ongoing PR efforts.