duoFIT
From Concept to Category Interrupter
PLAINSCOAST has partnered with duoFIT since its inception. For their launch, we embraced the “Built Like A Mother” mindset and brought the brand to life with ongoing press coverage, influencer seeding and an experiential event that offered a selling experience.
We curated a niche list of contacts and experiential elements that spanned across the Kansas City market, which has now grown into a community of women thanks to the launch of “Bump Series,” run and grown by Plainscoast.
Plainscoast continues to be an extension of the duoFIT brand for ongoing PR efforts, which have included building strategies and campaigns, a New York press preview, brand partnerships, photo shoots and more.