An innovate app launch to repositioning a legacy brand

Fitness giant, TITLE Boxing Club hired PLAINSCOAST to launch its first-ever on-demand fitness app. As an extension of their internal marketing team, we drove PR strategies across press, events, influencer marketing, brand partnerships and social media that tapped into the company’s next digitally driven generation of users. 

We executed 15 events at seven locations for press and influencers across three cities: Los Angeles, New York and the company’s home base of Kansas City, with more than 300 RSVPs and 450+ Instagram posts from guests that included the TODAY Show, Shape, Dr. Oz, PopSugar and more. In addition, we secured regional and national press, launched an influencer campaign and secured a brand partnership that included LeBron James, Cindy Crawford, Arnold Schwarzenegger and Lindsey Vonn, which all led to consistent exposure for the launch of the app.

 From Store Opening to Sold Out

EB and Co. hired PLAINSCOAST to open the brand’s first store. We carefully curated a three-tiered approach that included local press, influencer marketing and experiential elements, and curated a top-tier guestlist for a VIP pre-launch event.

 Our media, influencer and event efforts helped generate an overwhelming social media response, which included 400+ posts in a single week and 1,000+ new Instagram followers. Sales for EB and Co. exceeded goals, and in a single day of our event, resulted in sales five times higher than the brand’s greatest sales day in their previous seven years in business.

To capitalize on the overwhelming success of the store launch (where product sold out within four hours of launch), EB and Co. partners with us for ongoing PR efforts.

From New Collection Launch to Market Leader

Sierra Winter Jewelry teamed up with PLAINSCOAST shortly after launching in 2016, and has been an ongoing partner ever since. To continue momentum after the company’s launch, Plainscoast was hired to drive awareness through ongoing press and partnership opportunities; pitching local, regional and national press, and supporting each new collection with events that sell. 

Plainscoast continues to be an ongoing partner for SWJ with each new collection launch, and has built a structure for the brand in which PR events continue to be a consistent revenue generator.

 From Concept to Category Interrupter

PLAINSCOAST has partnered with duoFIT since its inception. For their launch, we embraced the “Built Like A Mother” mindset and brought the brand to life with ongoing press coverage, influencer seeding and an experiential event that offered a selling experience. 

We curated a niche list of contacts and experiential elements that spanned across the Kansas City market, which has now grown into a community of women thanks to the launch of “Bump Series,” run and grown by Plainscoast.

Plainscoast continues to be an extension of the duoFIT brand for ongoing PR efforts, which have included building strategies and campaigns, a New York press preview, brand partnerships, photo shoots and more.